Targeting the IT industry? Good data isn’t just your
best chance of finding prospects; it’s your only chance.
CPB owns great data and delivers proven market
intelligence for lead generation
CPB offers a multi-touch marketing approach
targeting your audience with consistent brand messaging
across a range of touch points and platforms
CPB facilitates business introductions. We raise brand awareness through sophisticated use of multi-touch marketing.
We target and nurture your prospects, using the intelligence in our database to begin, intercept and close the buying journey.
CPB delivers targeted, data-driven technology campaigns for IT vendors, suppliers and distributors.
We build audience relationships and trust, resulting in brand loyalty and better sales performance.
Over the period that we have known CPB, we have in fact engaged other agencies to carry out lead generation activity but we have always been drawn back to CPB because of results we have gained from their work. Their knowledge and experience helps a great deal in putting campaigns together and the level of detail they secure for us is spot-on. CPB has produced an average £37.00 of sales margin for every £1.00 invested in their campaigns. CPB have proved to be an invaluable partner in growing our business.
Since Arrow implemented the fully automated event system, we have seen a noticeable reduction in the amount of time spent on various administration duties involved in running many channel customer events. Additionally, we are also able to provide delegates with professionally branded and automated event communications. The detailed reporting allows Arrow to generate reports that provide the marketing managers with real-time and accurate event ROI. Another great feature of the platform is the ability to amend HTML files, which has considerably reduced design costs. Whilst the mobile app enables the team to instantly update the database with those who have attended events. The event management tool has notably benefitted both the marketing team, and the business as a whole and we would definitely recommend this platform to other companies.
CPB is an extension of the Trend Micro and are trusted to develop these early relationships; they are storytellers and customer relationship developers. Of course, we wouldn’t [continue to] retain them if they hadn’t proven their value. It helps that we also enjoy working with them and know they have our interests at heart.
Good sales leads are key to the success of our business and CPB consistently produces what we need. The comprehensive service they provide takes away a lot of the workload involved in putting a campaign together and the results we have received are very pleasing.