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Techknow.Online is a consolidated news depository and a leading online technology publication delivering the latest news, views and reviews from the IT channel and the technology world. TechKnow.Online also produces Techknow.buzz, a fortnightly enewsletter that is distributed to over 100,000 senior IT contacts throughout the UK. It contains the biggest stories, the latest updates and featured articles from TechKnow.online.

Recently, Techknow.Online wanted to carry out an IT industry survey aimed at trying to establish exactly how effective events are within the IT industry and contracted CPB to conduct this on its behalf.

Experts at IT Industry Survey Activity

Conducting surveys and market research is one of the many marketing services options offered by CPB UK Ltd. Forget guesswork, CPB can help in taking away any conjecture through a mix of surveys and market research to gather industry information and provide independent analysis including;

  • Obtaining a detailed understanding of a market, a trend or opinions
  • Determining product and service positioning
  • Producing competitive analysis
  • Supporting clients in providing, and displaying, thought leadership

Into the detail

TechKnow.Online wanted to know the nitty gritty about events in the IT sector:

  • What is the real driving force?
  • Who is being targeted?
  • Is the event market becoming saturated?
  • Are events still considered worthwhile?
  • Is ROI being recorded?

The IT industry survey targeted senior events and marketing contacts within the IT channel to build a picture, which would inform the IT channel moving forwards.

This is a glimpse of what CPB discovered, for further info and results please download the white paper

TechKnow.Online_Survey

“Using CPB’s ProspectaBase IT data to target contacts for our IT industry survey proved to be a smart move. We were able to access a wide range of event and marketing managers in the IT industry and the results we had gave us great insight into how events are used to promote IT products and services.”

Neil Williams, Marketing Director

Download the white paper