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IT industry contact data is the Holy Grail of technology marketers. With the rise of inbound content marketing, personalized content and timely, targeted messaging is the best way to reach prospects. Having the right IT Industry contact data will help you build trust and brand loyalty. Data-driven marketing is the key to brand stretch and the ability to nurture prospects from top to bottom of funnel.

Have you got the IT industry contact data you need? CPB supports client marketing campaigns by engaging with ProspectaBase, the UK’s most accurate and comprehensive IT industry contact database.

Whatever your target audience, and no matter how granular you want to get, working with ProspectaBase we can supply the data you need to hit your target. Our accredited and technically competent telemarketing agents will make calls to your audience on your behalf. We act as ambassadors for your brand. We book meetings and appointments and deliver unrivalled ROI for your campaign. Furthermore, ProspectaBase can also use your own data, and they’ll even cleanse it first!

CPB has a proven history of sound IT industry contact data and successful lead generation campaigns. We pride ourselves on having:

  • Access to an accurate, comprehensive IT industry database, ProspectaBase
  • An intelligent data management platform that manipulates data for precise targeting
  • Accredited telemarketing agents who are well briefed and technically competent
  • Experience in incorporating digital marketing alongside traditional DM and telemarketing
  • A seamless method of distributing sales leads once qualified, so your sales team can get on with its job without delay


Technology lead generation is getting personal

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative or popular product and an inspired marketing strategy. These elements must combine with a comprehensive and accurate source of IT industry contact data to realise overarching corporate objectives.

Just how important is IT industry contact data and data-driven marketing?

Good data isn’t just your best chance of finding prospects, it’s your only chance. It can stand between you and the success of your next marketing campaign. Think of it as the difference between a record-breaking quarter and struggling to meet your number.

Successful lead generation derives from data-driven, personalised marketing. You know you need to engage in data-driven, personalised marketing so when choosing an agency to support your lead generation activity, keep it simple. Review your data today and speak to the Campaign Management Team at CPB.