Multi-touch Marketing Lead Generation
Multi-touch marketing lead generation lets you deliver highly successful campaigns. You can target your audience with consistent brand messaging across a range of platforms and touch points.
An automated multi-touch campaign maximizes effectiveness. You reach out to prospects in a number of ways and via a number of channels. Above all it enables you to act in a customer-centric way.
Clever use of compelling and continuous communications prevents a discordant approach and develops stronger customer relationships. It is the epitome of CPB’s targeted, account-based marketing approach. Multi-touch marketing allows you to layer your messaging. It gives your audience the ability to access your content on their terms. Furthermore, it enables you to nurture prospects based on preferences and previous behaviours, delivering personalised, relevant messaging.
With multi-touch marketing lead generation, all elements of a campaign are customisable. All communications can be tailored to the needs of individual campaigns, meaning your messaging is more personal and relevant than ever.
Preparing for multi-touch marketing lead generation
The key to a successful multi-touch marketing lead generation campaign is preparation. First and foremost, spend time creating compelling content and assets, setting strategic trigger points and calls to action. Having a clear campaign flow and schedule is essential.
CPB’s custom built multi-touch campaigns create maximum brand awareness and loyalty. We aim to nurture engagement to help fulfil your sales pipeline.