Multi-touch marketing lead generationMulti-touch Marketing Lead Generation

Multi-touch marketing lead generation lets you deliver highly successful campaigns. You can target your audience with consistent brand messaging across a range of platforms and touch points.

An automated multi-touch campaign maximizes effectiveness. You reach out to prospects in a number of ways and via a number of channels. Above all it enables you to act in a customer-centric way.

Clever use of compelling and continuous communications prevents a discordant approach and develops stronger customer relationships. It is the epitome of CPB’s targeted, account-based marketing approach. Multi-touch marketing allows you to layer your messaging. It gives your audience the ability to access your content on their terms. Furthermore, it enables you to nurture prospects based on preferences and previous behaviours, delivering personalised, relevant messaging.

With multi-touch marketing lead generation, all elements of a campaign are customisable. All communications can be tailored to the needs of individual campaigns, meaning your messaging is more personal and relevant than ever.

Preparing for multi-touch marketing lead generation

The key to a successful multi-touch marketing lead generation campaign is preparation. First and foremost, spend time creating compelling content and assets, setting strategic trigger points and calls to action. Having a clear campaign flow and schedule is essential.

CPB’s custom built multi-touch campaigns create maximum brand awareness and loyalty. We aim to nurture engagement to help fulfil your sales pipeline.

Download the Multi-touch Marketing Brochure

To learn more about how a multi-touch marketing approach can benefit your sales pipeline, download our brochure today.

Content-driven, intelligent marketing automation for lead generation

CPB’s multi-touch marketing approach incorporates:

  • UK leading IT specific end user data
  • Account-based marketing
  • eMarketing
  • Digital and social activity
  • Web traffic monitoring
  • Lead generation
  • Lead management and nurturing
  • Analytics and reporting

Multi-touch marketing helps create brand awareness, brand loyalty and provides qualified sales opportunities.





  • Targeting individual prospect or customer accounts
  • Concentrating sales and marketing resources on a clearly defined set of target accounts within a market
  • Employing personalized campaigns designed to resonate with each account
  • Account-level personalization: using marketing automation capabilities to target accounts in a personal and timely manner
  • Tracking and analyzing the effectiveness of each campaign
  • Providing closer alignment with your sales function

Building the right target audience through accurate segmentation is vital.
Segmentation makes messages relevant and, consequently, helps to prevent over-messaging, meaning your communications remain personal to your audience. We recommend using a blend of different audiences to generate engagement.

We use Lengo to segment data. With over 100 searchable fields and built-in marketing automation functionality, Lengo provides superior segmentation to enhance your targeting.

Using a blend of awareness and engagement communications maximises the exposure of your campaign messaging.

Lengo’s marketing automation functionality enables you to schedule a variety of nurturing communications to be sent out based on audience interactions with your campaign. This combined with a TechKnow.Online campaign offers a unique chance to get your message out to an engaged IT audience of 180,000.

Nurture your prospects along the sales funnel and into the qualification process with personalised, targeted follow-up emails. Respond to their interactions with your communications. Be customer-centric.

Automate your marketing with Lengo to ensure you target prospects with the eight messages at the right time to build brand trust, brand loyalty and sales opportunities.

Real-time, automated analysis and monitoring allows you to adapt and react to campaign trends and visitor interactions.

Don’t miss out on the traffic hitting your website and landing pages from social media and other untraceable sources.  We use ProspectaTrace to monitor traffic. It profiles companies and contacts, and feeds them directly into your campaign communications flow, thus further increasing your nurturing pool.