CPB focuses on four core areas of marketing and lead generation services for the IT industry; the most comprehensive range of marketing services required for successful account-based marketing lead generation.
Our account-based marketing approach utilises the whole marketing communications mix and delivers personalised, targeted campaigns. We combine automated, digital, multi-touch marketing with traditional ‘human 2 human’ telemarketing techniques. We act as a conduit, enabling clients to access their audience, feed them relevant messaging and delivering qualified leads.
CPB works hard to understand our clients’ products, objectives and messaging. We offer targeted demand generation campaigns to deliver hot prospects. This subtle, yet effective account-based marketing approach delivers on both inbound and outbound marketing objectives, resulting in high quality leads for our clients.
Account-based marketing lead generation that suits you
CPB uses digital marketing automation and obtains data from ProspectaBase, the extensive IT industry database, to interact with prospects at all stages of the buying journey. Using account-based marketing we deliver personalised and relevant content in order to develop and nurture brand relationships.
CPB’s demand generation services provide the perfect mix of traditional and digital marketing services from email to telemarketing, from social to SMS and from bespoke landing pages to targeted infographics.
Why our services provide the very best in account-based marketing lead generation
- The most experienced and highly accredited lead generation agents in the industry
- The proven capability of delivering qualified prospects to clients for 18 years
- We believe in human to human contact. We make direct calls to the right people and have conversations which result in meetings and sales
- CPB uses the most accurate and comprehensive IT industry contact data in the UK from ProspectaBase
- ProspectaBase has significant experience in cleansing, developing and profiling customer data. Using this data enables clients to confidently target prospective customers and concentrate on maximising sales potential
- We use a marketing automation platform to segment data to a granular level and target according to specific personas, demographics, behaviours and preferences
- Data-driven campaigns delivering unparalleled ROI and lead generation sales and event marketing
- We deliver a digital marketing approach which supports traditional telemarketing and lead generation services
- We utilise social, e-marketing and digital to deliver high quality demand creation strategies
- We use multiple, digital touch points to engage and nurture prospects and generate demand
- TechKnow.Online is a leading online technology publication delivering the latest news and views from the IT channel. TechKnow is a consolidated news depository as well as being an online lead generation tool.
- We incorporate web traffic monitoring and analysis with ProspectaTrace to uncover anonymous visitor traffic and generate additional leads
We develop and deliver systems which streamline your processes and simplify your activities
- Closed-loop offering via an end-to-end systems stack for all marketing purposes from campaign development through to nurturing and conversion
- Marketing automation software to reduce labour intensive and time consuming tasks
- Sales Lead Manager to easily deliver and track qualified leads
- Teletalk is CPB’s bespoke telemarketing system, enabling our agents to access specific contact data directly relevant to individual campaigns
- Lengo is an industry leading data segmentation tool providing the ability to easily segment data and target audiences for IT marketing campaigns