Contract and warranty renewals should be bread and butter. Happy customers want to stay loyal and only wander if they feel unloved, unappreciated or they get a better offer. Renewals should be a formality but are often overlooked due to the amount of effort versus reward.
Contract and warranty renewals might be considered a formality by your accounts department but they are not always big ticket items that bring in high ROI or, for that matter, earn the best commission. Sales teams can easily be distracted, or directed, away from such relatively small beer income by the bright shiny lights of new, high value business.
That’s where CPB comes in. Our contract and warranty renewals service enables you to outsource the lower value business to a team of expert IT telemarketeers. Our team will make the calls and get the repeat business, releasing your valuable resource to concentrate on the big ticket items. We seek out the renewals and seal the deal. Additional revenue for minimum effort. Eureka!
Not only that, as an option we can also discreetly probe for impending projects and/or up and cross sell to your existing customers. CPB has 19 years of experience in prospecting for IT and Comms suppliers so this would be an easy progression. We could make a call to renew a 25 seat licence and in talking to the customer we discover a need for an additional 25 seats, or an updated IT solution, which you provide. Taking the time to make these calls could be invaluable for both contract/warranty renewals and new business.
Why Outsource your Renewals?
- Free up your sales team to focus solely on strategic accounts
- Ensure continuity in customer contact
- Provide a lower cost model with the option to up or cross sell
Why use CPB’s Contract/Warranty Renewals Service?
We know IT. It’s all we do and we can therefore maintain your integrity. We can make a difference.