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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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Lead Generation is Getting Personal No Comments

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

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Top Tips for Successful B2B eMarketing

Are you looking for Top Tips for Successful B2B eMarketing?   Whatever your stance on traditional versus digital marketing and all the nuances in between, it is clear that eMarketing…

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How Data-driven Marketing Delivers Growth

The world’s data usage is insane but important. Big data just keeps getting bigger. Our appetite for data is insatiable and our usage insane. By 2020, researchers are estimating that…

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GDPR; The Aftermath and What it Means for Personalised B2B Marketing

If you're a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing. The world of marketing has irrevocably changed.…

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