CPB; Breaking Records in Causing People to Buy!

Read more

How Valuable is Personal Data?

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…

Read more

What is a B2B Sales Lead?

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

Read more

How The GDPR Will Affect B2B Marketing

December 2015 saw the completion of the trilogue negotiations for the General Data Protection Regulation (GDPR) legislation text.  May 2016 saw the GDPR become law, although it does not actually…

Read more