How Valuable is Personal Data?

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…

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What is a B2B Sales Lead?

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

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How The GDPR Will Affect B2B Marketing

December 2015 saw the completion of the trilogue negotiations for the General Data Protection Regulation (GDPR) legislation text.  May 2016 saw the GDPR become law, although it does not actually…

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Demand Orchestration – the future of B2B marketing

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

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Personalised Prospecting Made Perfect

Personalisation is a big buzz word in the word of B2B prospecting, marketing automation, customer experience and brand loyalty. Long recognised in the B2C arena it is now similarly recognised…

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