Lead Generation Success Step 2: Campaign Development No Comments

Once you’ve prepared your audience (if you missed the last blog please refer to Step 1) you’re ready to develop and define your campaign strategy. Clever campaign development is crucial.…

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Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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