Lead Generation is Getting Personal No Comments

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

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How Data Drives the Customer Experience

I read an interesting article recently on www.forbes.com. It focused on how, in marketing, big data is providing fascinating and revenue generating insights into which content/interactions are most effective at…

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How Valuable is Personal Data?

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…

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Do as Mother Nature and nurture No Comments

  In our digital world lead nurturing is becoming increasingly important as the buyer journey has changed dramatically and continues to evolve. You must engage your audience with relevant and…

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