It’s been seven months since GDPR came into effect; are we in a new era of data protection? Do we have more control of our personal data? Or has the…
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If you're a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing. The world of marketing has irrevocably changed.…
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GDPR is designed to "harmonise" data privacy laws across Europe as well as give greater protection and rights to individuals. Is it a beast that needs taming or a fluffy…
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Read all about it, but be careful what you believe … There’s a lot of misinformation and scare mongering going around about the GDPR, B2B marketing and ePrivacy Regulation. One…
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GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…
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Gartner predicts that, “on the date of [GDPR] effectuation, more than half of companies affected by the GDPR will not comply fully with its requirements.” With the new legislation only…
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Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…
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Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…
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We've posted before about the lack of clarity regarding B2B marketing and the GDPR; it's been a thorn in our side for many months. But, after months in limbo, we're…
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The impact of Brexit is far from clear. Will we? Won’t we? If we do, what will the terms be? How will it impact forthcoming legislation such as the EU…
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