data protection

With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months. What’s changed? What hasn’t? What has the actual vs perceived impact…

It’s been seven months since GDPR came into effect; are we in a new era of data protection? Do we have more control of our personal data? Or has the…

If you're a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing. The world of marketing has irrevocably changed.…

GDPR is designed to "harmonise" data privacy laws across Europe as well as give greater protection and rights to individuals. Is it a beast that needs taming or a fluffy…

Read all about it, but be careful what you believe … There’s a lot of misinformation and scare mongering going around about the GDPR, B2B marketing and ePrivacy Regulation. One…

GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…

Gartner predicts that, “on the date of [GDPR] effectuation, more than half of companies affected by the GDPR will not comply fully with its requirements.” With the new legislation only…

Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…

Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…

We've posted before about the lack of clarity regarding B2B marketing and the GDPR; it's been a thorn in our side for many months. But, after months in limbo, we're…