demand generation

We are used to hearing that consistency is vital for successful marketing campaigns. Just think how the impact of a consistent approach to content, promotions and activity can be amplified…

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

  If you’ve ever slaved blood, sweat and tears over a white paper you’ll know the answer to this question. We believe it is definitely more art than science. White papers…

How will you beat the B2B summer sales slump? Summertime is typically associated with fewer enquiries, reduced lead volume, a reduction in opportunities and fewer sales. Getting decisions and closing…

It's time to get personal with account-based marketing! The way in which we market products or services is constantly evolving, just as the way in which customers are engaging is…

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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At CPB we’re very proud of our IT contact data. It’s the very best there is. Simple. How do we know this? Because we’ve spent nearly 20 years gathering, cleansing…

With CPB you can be sure your IT marketing campaign is in the hands of IT technology experts. We understand the importance of having in-depth knowledge about your products. Without…