direct marketing

We make no bones about the fact this is going to be a sales-focussed blog. Why? Because a) we wholeheartedly believe it this service will benefit your business and b)…

As we approach the first anniversary of the GDPR being ushered in, it is easy to forget that another piece of associated legislation was due to be introduced across the…

Are you looking for Top Tips for Successful B2B eMarketing?   Whatever your stance on traditional versus digital marketing and all the nuances in between, it is clear that eMarketing…

Marketers are spending an increasing amount of time creating content. and there is an ongoing debate over short vs long content. According to a study by Seismic and Gatepoint Research, just one in five B2B…

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…

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We've posted before about the lack of clarity regarding B2B marketing and the GDPR; it's been a thorn in our side for many months. But, after months in limbo, we're…

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The impact of Brexit is far from clear. Will we? Won’t we? If we do, what will the terms be? How will it impact forthcoming legislation such as the EU…