As we approach the first anniversary of the GDPR being ushered in, it is easy to forget that another piece of associated legislation was due to be introduced across the…
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Are you looking for Top Tips for Successful B2B eMarketing? Whatever your stance on traditional versus digital marketing and all the nuances in between, it is clear that eMarketing…
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Marketers are spending an increasing amount of time creating content. and there is an ongoing debate over short vs long content. According to a study by Seismic and Gatepoint Research, just one in five B2B…
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We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…
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Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…
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We've posted before about the lack of clarity regarding B2B marketing and the GDPR; it's been a thorn in our side for many months. But, after months in limbo, we're…
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The impact of Brexit is far from clear. Will we? Won’t we? If we do, what will the terms be? How will it impact forthcoming legislation such as the EU…
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CPB - IT MARKETING