Lead Generation Success Step 2: Campaign Development No Comments

Once you’ve prepared your audience (if you missed the last blog please refer to Step 1) you’re ready to develop and define your campaign strategy. Clever campaign development is crucial.…

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Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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Lead Generation is Getting Personal No Comments

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

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Top Tips for Successful B2B eMarketing

Are you looking for Top Tips for Successful B2B eMarketing?   Whatever your stance on traditional versus digital marketing and all the nuances in between, it is clear that eMarketing…

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Discover Turbo Charged Lead Generation Capability

Every company has a goal to secure sales and achieve a healthy, sustainable profit. A good company website is central to this strategy, but, having a website doesn’t close the…

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