Engage and Nurture Using Digital Marketing No Comments

Digital marketing can help engage and nurture your prospects We live in a digital environment with technology causing end user engagement habits to change rapidly. Activities to reach your target…

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Techknow.Online; Why TKO should be in your Marketing Arsenal No Comments

We make no bones about the fact this is going to be a sales-focussed blog. Why? Because a) we wholeheartedly believe it this service will benefit your business and b)…

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Telemarketing; it’s not for wimps! No Comments

Telemarketing; it's not for wimps Yet it is still one of the most effective lead generation options available to you. Even in this digital age, telemarketing makes a significant impact and is a…

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Lead Generation Success Step 2: Campaign Development No Comments

Once you’ve prepared your audience (if you missed the last blog please refer to Step 1) you’re ready to develop and define your campaign strategy. Clever campaign development is crucial.…

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Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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