lead management

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

Summertime is typically associated with lower online traffic, reduced lead volume, a reduction in opportunities and fewer sales. As a result, less attention is given to marketing campaigns and lead…

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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With CPB you can be sure your IT marketing campaign is in the hands of IT technology experts. We understand the importance of having in-depth knowledge about your products. Without…

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

What exactly are the benefits of automating elements of your marketing strategy? And why should you incorporate marketing automation in your plans for 2016? To the uninitiated, using marketing automation…