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Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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Top tips for summer marketing campaigns

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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In the Hands of IT Technology Experts …

With CPB you can be sure your IT marketing campaign is in the hands of IT technology experts. We understand the importance of having in-depth knowledge about your products. Without…

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What is a B2B Sales Lead?

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

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Demand Orchestration – the future of B2B marketing

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

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