Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…
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We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…
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Summertime is typically associated with lower online traffic, reduced lead volume, a reduction in opportunities and fewer sales. As a result, less attention is given to marketing campaigns and lead…
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"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author It's long been accepted that statistics can be pretty…
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With CPB you can be sure your IT marketing campaign is in the hands of IT technology experts. We understand the importance of having in-depth knowledge about your products. Without…
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A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…
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At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…
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What exactly are the benefits of automating elements of your marketing strategy? And why should you incorporate marketing automation in your plans for 2016? To the uninitiated, using marketing automation…
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