Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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What is a B2B Sales Lead?

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

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Demand Orchestration – the future of B2B marketing

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

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Do as Mother Nature and nurture No Comments

  In our digital world lead nurturing is becoming increasingly important as the buyer journey has changed dramatically and continues to evolve. You must engage your audience with relevant and…

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Make Friends; Embrace Social Selling No Comments

Social selling – what is it? Social selling is the process of developing relationships and demand generation as part of the sales process via social networks. Social selling techniques include sharing relevant…

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Digital Demand Generation: It’s Time to Get Involved No Comments

We exist in a digital world and those of us involved in demand generation need to embrace the fact that our prospects are hanging out online. They’re not twiddling their…

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