Top Tips for Successful B2B eMarketing

Are you looking for Top Tips for Successful B2B eMarketing?   Whatever your stance on traditional versus digital marketing and all the nuances in between, it is clear that eMarketing…

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Top tips for summer marketing campaigns

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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GDPR Data Compliance, it’s only natural

Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…

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How Valuable is Personal Data?

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…

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What is a B2B Sales Lead?

A wide-ranging interpretation of what constitutes a B2B sales lead continues to exist across commercial organisations. Companies have varied views, and diverse understandings often exist between sales and marketing departments…

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Demand Orchestration – the future of B2B marketing

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

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