Improve Summer Sales No Comments

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales. If you’re a regular visitor to the CPB blog, you’ll have…

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How Data Drives the Customer Experience

I read an interesting article recently on www.forbes.com. It focused on how, in marketing, big data is providing fascinating and revenue generating insights into which content/interactions are most effective at…

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Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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Demand Orchestration – the future of B2B marketing

At CPB we often talk about lead generation and demand creation, the keystones of our marketing philosophy and approach to providing clients with high quality leads. But more and more…

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Personalised Prospecting Made Perfect

Personalisation is a big buzz word in the word of B2B prospecting, marketing automation, customer experience and brand loyalty. Long recognised in the B2C arena it is now similarly recognised…

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