Since its formation in 2003, System Professional has set out to match prospective client’s needs with the most beneficial IT solutions and services. Supporting a diverse range of customers across London and the South East, it helps companies resolve a wide range of business issues by delivering a tailored and cost-effective technology solution.

A flexible and efficient IT infrastructure is imperative to organisations who are determined to succeed and System Professional can call upon premier technologies from Microsoft, VMware, HP, Nimble Storage, Symantec and Veeam to provide industry-leading solutions.

System Professional’s company strategy is built around long-term customer retention and their levels of repeat business are testimony to the high levels of satisfaction that their clients’ enjoy.

Relationship with CPB

In common with every progressive business, new sales opportunities are vital to System Professional and it was during a demand creation exercise arranged by one of their vendors that they came across CPB’s sales lead generation services.

System Professional had used a number of external business development agencies in the past and was looking for a new partner to support its requirement for new sales lead generation opportunities.

Leads generated by CPB soon resulted in well-qualified client meetings and pipeline opportunities were quickly established. As a consequence of this initial success Chris placed further trust in CPB, booking additional successful campaigns.

Working with CPB, Chris discovered a highly motivated team with a high level of technical understanding and knowledge.

Target data for the regular sales lead generation campaigns that have followed has been taken from ProspectaBase. Apart from taking the responsibility for sourcing data away from System Professional, the way in which the data can be very specifically selected by geography, industry sector and company size has also enhanced results.

Sales Lead Generation Results

From the sales leads generated across the campaigns, System Professional secured a significant number of valuable new business orders as a direct result.

“The results have been excellent and the CPB Campaign Management Team has always set up the various campaigns quickly and efficiently.

The daily reporting and client portal provides a great overview of the campaign activity and I have no hesitation in continuing working with them in the future”

Marketing Director

I was previously unaware that CPB had 14 VMware Sales Professionals amongst their staff, plus a whole host of other vendor accreditations.

I was particularly surprised at the depth of knowledge they possessed in areas such as Server and Desktop Virtualisation, Data Storage and Load Balancing.

Marketing Director

Download the PDF version