Telemarketing lead generation services

CPB is a specialist IT telemarketing agency. We use an account-based marketing approach; providing clients with expertly delivered lead generation campaigns. and saving them time and resources.


Is specialist IT telemarketing still relevant?

Picking up the telephone is still one of the most effective lead generation tools. Telemarketing is at the traditional end of the marketing spectrum, but this doesn’t make it any less valuable. In conjunction with a wider digital marketing suite, telemarketing makes a significant impact.

To win new customers you need to find your unique differentiator. Getting on the phone to people can be the best way to discover exactly how you can meet your customer’s needs. It’s not just about content. At CPB we believe it’s about conversation.

Speaking to qualified contacts enables CPB to nurture prospects through the sales funnel. Done well, by specialist IT telemarketing agents, this approach helps drive growth.

Telemarketing is a vital component of an integrated account-based marketing solution.

What is more, we make smart use of data. The constant refreshing and building of the data in our data partner‘s database means we can deliver targeted, personalized, profiled marketing communications. CPB specializes in Account-based Marketing. We contact people when, where and how they prefer, making communications personal and relevant and resulting in better ROI.

  • Targeting individual prospect or customer accounts
  • Concentrating sales and marketing resources on a clearly defined set of target accounts within a market
  • Employing personalized campaigns designed to resonate with each account
  • Account-level personalization: using marketing automation capabilities to target accounts in a personal and timely manner
  • Tracking and analyzing the effectiveness of each campaign
  • Providing closer alignment with your sales function
  • Create and build relationships with people that want to do business with you
  • Use good data; it’s the only chance you have of accurate targeting and better ROI
  • Segment and target; reach out to prospects in the most opportune way based on audience, preferences and product
  • Nurture prospects and use lead scoring to assess conversion readiness
  • The most experienced and highly accredited lead generation agents in the industry
  • The pedigree and proven capability of delivering qualified prospects to clients for 18 years
  • Generate quality sales opportunities, fast
  • Target the right audience, identify prospects and identify sales leads promptly
  • Proven telemarketing, demand creation and lead management prospecting for the IT industry
  • In depth understanding of the routes to market involved in developing your channel
  • Access to an in-house UK IT channel database to augment a development programme
  • Identification and development of new partner relationships
  • Re-energising of dormant relationships and expansion of existing relationships
  • Enhancing co-marketing programmes
  • Capturing intelligence for ongoing marketing programmes
  • Providing human to human contact, making direct calls to the right people and having conversations which result in meetings and sales
  • Identifying potential delegates and precise targeting of your chosen audience for your next IT event
  • Event promotion and awareness
  • Audience acquisition and nurturing and getting ‘bums on seats’
  • Event attendance and confirmation
  • Post-event follow up and evaluation