Your sales teams should focus on ‘selling’ and that’s why CPB acts as your lead generation cog. We identify and qualify short-term sales opportunities whilst your sales team concentrates on selling.

Planning a campaign is simple. CPB works with you each step of the way, carefully designing and creating activity that’s right for you.

With over 20 years in the industry CPB has an abundance of knowledge of typical IT infrastructure. We understand challenges and pain points. We approach prospects on your behalf and ensure that both your company and your products and services are properly represented.

LEAD GENERATION ACTIVITY OPTIONS

Digital & Social Marketing

CPB’s eNewsletter, TechKnow.Online, provides a unique opportunity to interact with an engaged IT audience. TechKnow is an IT industry news website and e-newsletter that offers independent news and views. We keep our subscribers up to date with all the best bits, bytes and announcements in the IT world. With over 180,000 subscribers, TechKnow.Online provides advertising opportunities, omplemented by ongoing social activity, supported by analytics to monitor engagement.

eMarketing

Using an automated eMarketing platform, CPB creates a seamless flow of email communications for end-to-end nurturing campaigns. Electronic communications are dispatched throughout the duration of each multi-touch activity to raise awareness, create engagement, promote branding and nurture prospects until they are ready for telemarketing follow up. Interactions, views and click throughs are identified via a granular analytics engine and our marketing automated platform ensures they enter appropriate email nurturing funnels.

Web Traffic Monitoring

Website traffic monitoring and analysis is vital to identify visiting companies and behaviours. Complemented by CPB’s exclusive access to ProspectaBase, we quickly identify IT contact names and infrastructure intelligence for the companies identified as having visited the website.

Multi-touch Marketing

Using either a combination of marketing techniques, CPB’s multi-touch campaigns reach a target audience with a consistent message in a variety of formats to reinforce branding and messaging. A multi-touch approach maximises effectiveness by targeting prospects in a variety of ways at one time.