Read all about it, but be careful what you believe …
There’s a lot of misinformation and scare mongering going around about the GDPR, B2B marketing and ePrivacy Regulation. One could go as far as to say there’s a lot of fake news. As a company that’s worked closely with the DMA to develop a host of data protection, privacy and compliance documentation we wanted to throw our hat in the ring to dispel a few myths.
- The enforcement of the GDPR on 25th May will not affect B2B marketing
- B2B marketing is governed by PECR and, until PECR is replaced by the ePrivacy Regulation, opt-out remains the correct B2B marketing approach
- PECR will remain in place once GDPR takes effect; it is unlikely there will be a final decision on new ePrivacy Regulation until late 2018 or early 2019
- The ICO states that the PECR “rules on consent, the soft opt-in and the right to opt out, do not apply to electronic marketing messages sent to ‘corporate subscribers’.”
- NB within PECR, electronic marketing encompasses marketing by telephone, fax, email, text and picture/video message.
In a nutshell, until PECR is replaced by ePrivacy, B2B marketers can all keep calm and carry on.