Marketing automation (MA) is technology that allows companies to streamline, automate and measure marketing tasks to increase operational efficiency and grow revenue. The right MA platform, used well, will transform your marketing strategy, freeing up resources and drastically reducing the impact of labour intensive and time consuming tasks.
Marketing automation platforms and technologies enable marketing departments to effectively market across multiple channels and to automate repetitive tasks.
CPB uses MA as part of its multi-touch marketing approach to interact with prospects at all stages of the buying journey. MA allows us to schedule campaigns tactically, delivering personalised and relevant content at pertinent stages in order to develop and nurture a consumer’s relationship with a brand.
The right marketing automation tool, alongside the right content, can significantly help to move prospects from top to bottom of funnel and to build and strengthen brand trust and credibility. It also delivers time and budgetary efficiencies; reducing labour intensive tasks and freeing up time for other marketing tasks.