• Helen Pritchett

CPB Managed Marketing Services

What do the words managed services mean to you? Does the idea of outsourcing strike fear into your heart or does it sound like a panacea for your overstretched marketing team? Managed services is the practice of outsourcing the responsibility for maintaining, and anticipating need for, a range of processes and functions in order to improve operations and cut expenses. If that sounds like something that would benefit your business, read on.

What Does Managed IT Services Mean?

Managed IT services is becoming increasingly ubiquitous in the IT arena as more and more companies move to the cloud. Managed services can be described as ongoing support provided by an IT service provider, generally for a fixed monthly fee, to keep IT systems operating at peak performance. The practice involves proactive monitoring and maintenance along with priority support and user and device management.

Benefits include rapid issue resolution and businesses having access to the latest technology and innovative solutions that can maximise productivity as well as increase profits. It is designed to take the worry and hassle out of IT and being part of a service level agreement means you know how much it will cost, and the outcomes you should expect.

Conventional managed services can include (but aren’t restricted to) the following elements:

  • Help desk

  • Proactive support

  • Monitoring and maintenance

  • User management

  • Security and compliance

  • Backups and disaster recovery

  • Asset management

  • Account management

  • Faster and guaranteed response times

  • Documentation

  • Reporting

Managed Marketing Services to Suit Your Business

As an IT marketing services agency, we can apply similar strategies, benefits, and expectations through a managed services solution. We have a range of wraparound managed services from which our clients can benefit. CPB has grown from its roots as a telemarketing agency and now has many more strings to its bow. Strings which, when played correctly, can bring symphonic success to your marketing campaigns and business activities.

CPB’s expert (and highly accredited) team acts as an extension of your in-house marketing team. Our in-depth technical knowledge means we can speak confidently on your behalf, acting as ambassadors for your products/services when promoting them to prospective customers. Our focus on using the data intelligence in ProspectaBase to forge and build relationships takes lead management and lead nurturing to a new level.

A complete in-house marketing team covering all marketing specialities can cost a substantial sum. This might be appropriate for large enterprises with extensive resources, but for SMEs marketing budgets can be a lot tighter and need to stretch a lot further. Engaging with an agency to deliver managed marketing services gives you the flexibility to pick and choose the support and expertise you need when you need it.

CPB UK’s Managed Marketing Services

CPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements. Outsourcing some of the more basic demand creation tasks can free up your sales and marketing team to concentrate their efforts on account management and higher profit earning partnerships.

Possible services available from CPB include:

  • Multi-touch marketing services: Target your audience with consistent, layered brand messaging across a range of platforms and touch points including eMarketing, telemarketing, SMS, digital/social and direct mail. ​Automated, customisable multi-touch campaigns enable you to act in a customer-centric way. Clever use of compelling and continuous communications develops strong customer relationships.

  • Account-based management: This profile-based approach requires sales and marketing functions to work together on the same list of target accounts, focusing energy and resources into these accounts to provide synergy and better alignment. Customers benefit from a personalised approach and tailored messaging. Using ABM provides customers with expertly delivered, bespoke lead generation campaigns, saving time and resources.

  • Data intelligence: Designed to accelerate end user focused marketing and sales strategies, use of ProspectaBase data allows you to send personalised content and timely, targeted messaging to your prospects. The right contact data will help you build trust and brand loyalty. Data-driven marketing is the key to brand stretch and the ability to nurture prospects from top to bottom of funnel.

  • Data services avaiable via ProspectaBase:

  1. Cleansing: PureData delivers clean and intelligent B2B marketing data for clients that carry out external digital content syndication via web forms or events badge scans.

  2. CTPS checking: Our CTPS checker service enables you to market with confidence knowing that any data you use is checked against CTPS records.

  3. Prospect Idenitifcation: DataBeat gets right to the heart of your data, identifying your customers with the most potential for profitability. The service enables you to understand or analyse your profitable customers, prospects, or target market sweet spot and to use this knowledge to target other, similar, organisations

  4. Segmentation: IntelliData is your solution to simple online data segmentation. Data is transferred into our marketing automation engine and is cleansed and churned to create accurate, clean B2B marketing lists.

  • Marketing automation: CPB’s IntelliData service incorporates a data segmentation and targeting tool to target your audience and match your required profiling

  • Sales Lead Manager (SLM): The SLM helps you nurture, track and report on sales leads. Well managed nurturing ensures that opportunities do not slip through the net and into the hands of the competition. It allows you to create consistent and meaningful dialogue with viable prospects until the appropriate time for a client’s salesperson to take over

  • Lead management: Think of CPB as the lead generation cog in your sales engine. We identify and qualify sales opportunities allowing your sales team to concentrate on selling.

  • Lead nurturing: Lead nurturing aims to build a strong foundation and effective communication channel with your target audience. This provides a deep understanding of the prospects’ needs and a wide view of all potential opportunities within the account. The lead nurturing approach is ideal for clients who need to concentrate on immediate prospects and don’t have the means or resource in-house to develop medium to long term sales opportunities.

  • Analytics and insights: CPB uses ProspectaTrace as a web tracking and monitoring tool to capture visitor behaviour. The data gathered enables companies to identify otherwise anonymous website traffic providing the opportunity for additional lead generation.

Managed marketing services gives you all the benefits of expert and experienced marketeers accessible when you want and to deliver what you want. Working with an agency which knows its stuff, has a proven track record and whose team become experts in your field means you get your money’s worth whilst your team concentrates on bringing in new logos. All in all, the mix of outsourced managed marketing services with your team in house can bring more conversions and higher ROI.

A managed marketing services strategy is a cost-effective solution which allows you to access the experience of experts, with the right talent and the right tools, whilst freeing up your people to do what they do best. The CPB approach works because there’s no actual formula for success. No matter the company size, every company is unique and requires round-the-clock attention from industry-experts to deliver campaigns that will connect them to their audience — that’s where we come in.

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