• Helen Pritchett

Making the most of data intelligence

Are you prepared to make the most of the data intelligence at your disposal?

In today’s marketing world, data is intelligent. it is current, dynamic and relevant. It is packed full of insight. It can be sliced and diced as required to deliver the right level of bespoke criteria demanded by each customer and each campaign. It can be used proactively and responsively to improve the customer experience, build brand loyalty and increase sales.

As databases have developed, we have been able to gather, store and manipulate data in a way that delivers timely and relevant insight and information. Marketing has become data-driven, using the intelligence in databases to execute targeted, customized and personalized campaigns. Furthermore, one of the best things about modern databases isn’t simply the intelligence, it’s the fact that they enable organisations to create customer-centric campaigns, putting customers (rightly) at the centre of your marketing activity.

What’s most important to marketers, however, is the ability to combine this data-driven intelligence with good old-fashioned intuition to bring about positive sales results.


A comprehensive, accurate and well-organised database is designed to accelerate end user focused marketing and sales strategies. Use of the intelligent data within such a database allows you to send personalised content and timely, targeted messaging to your prospects. The right contact data will help you build trust and brand loyalty.

Data-driven marketing is the key to brand stretch and the ability to nurture prospects from top to bottom of funnel.


ProspectaBase holds intelligent IT contact data on over 300,000 contacts and 110,000 IT decision makers. Data held includes contact data as well as key aspects of IT installations.

With records on 19,700 UK organisations with 100+ network users, ProspectaBase represents 94% of the UK's 100+ network users market. What is more, constant cleansing means the organisation is continually striving to identify and profile organisations not currently held.

The database has a range of services designed to improve the use of and results from data-driven marketing. Whether you want to ensure you have clean data and are CTPS and GDPR compliant, or, wish to dig deeper into your database to find the most profitable prospects to target, we offer a data service that will suit you.


ProspectaBase is the only IT marketing database to use size criteria based on PC/network users, server numbers (virtual and actual), network component and data storage amounts. It offers a multitude of hardware searchable fields including storage vendor, server vendor and networking components.

​The applications intelligence ProspectaBase holds includes:

  • Database software

  • Server virtualisation software

  • Storage management software

  • Security software applications#Users

ProspectaBase also provides access to an easy-to-use segmentation tool, InteliData, making targeting and personalisation simple and incredibly effective, even with the biggest, most unwieldy database.

Segmentation allows you to drill down to target specific prospects based on particular criteria such as:

  • Number of users/seats

  • Physical server volume

  • Virtual server volume

  • Total data stored

If you want data-driven marketing to work for you, tap into ProspectaBase and uncover the best IT end user data intelligence to drive successful marketing campaigns in the IT sector. The database offers unsurpassed contact data, including technical infrastructure and installation details and current supplier information.

Using smart IT contact data makes targeting simple and effective. Get your targeting right and your marketing message on point, and, lead generation and conversion will soon follow.