• Tracey Twynham

Techknow.Online; Why TKO should be in your Marketing Arsenal


We make no bones about the fact this is going to be a sales-focused blog. Why? Because a) we wholeheartedly believe it this service will benefit your business and b) occasionally it's ok to blow your own trumpet. As a marketing agency that lives and breathes helping its clients gain wider reach and exposure, it would be wrong not to bring the many benefits of TKO to your attention.


TechKnow is an IT industry news publisher that offers independent news, insights and views. Distributed to a readership base of 180,000+ contacts, its diverse audience spans the spectrum of the UK IT market. Keeping recipients up to date with all the best bits, bytes and announcements in the IT world, it’s a ‘go to’ tool for anyone involved in IT who needs to access technology news and publications.


Techknow.Online has an associated eNewsletter, which targets a readership base of 180,000 emailable contacts every fortnight. Working in parallel with the TKO website it contains the top stories, latest IT updates and featured articles/adverts delivered straight to its readers’ mailboxes.


TechKnow customers capitalise on this reach, booking adverts, white paper syndication and advertorials on the website and in the enewsletter, which complement the focus of their current marketing campaigns.


What Benefits Can TechKnow Bring to Your Marketing Campaign?


TKO gives you the advantage of getting your message out to the masses and reaching audiences you might miss when you do a focused, targeted campaign.

Furthermore, with granular analytical tools behind each delivery, the key benefits of TKO are not to just reach the masses but also to see which business verticals, size of organisations and buying personas are engaging with your brand or value proposition. Each Techknow.Online campaign is complemented with in-depth intelligent reporting, tracking and analysis.


TKO Benefits Include:


  • Mass readership of 160,000+ contacts

  • Granular analytics & market trends to define engagement

  • Publication working in parallel with the UK’s IT leading database, ProspectaBase

  • Generation of all-encompassing digital leads incl. full company and contact credentials, touch points and IT installation intelligence

  • Digital advertising combined with social activity to reinforce branding and messaging


TKO Campaigns enable You To:


  • Access contacts that have typically been outside your target reach

  • Identify who your brand and value proposition resonates with; to allowing for intelligent business planning & marketing strategy

  • Relay your message to a cleansed, up – to – date and intelligence rich audience

  • Feed your sales team and bolster integrated marketing campaigns with warm digital leads

  • Gather engagement and responses across digital and social platforms


TKO Reporting


  • The TechKnow.Online team will provide you with regular reports on campaign activity, including:

  • Number of dispatches

  • Number of successful deliveries

  • Number of email views

  • Total clicks

  • Social impressions

  • Emails viewed compared with delivered


What is the TKO Bottom Line?


To sum up, TKO adverts reach over 30 business verticals, spanning across the entire UK market, and buying personas from all business departments.


A well-planned TKO campaign, linked with relevant news stories, is proven to provide better clicks and views and therefore build pipeline and ROI for you products and services.

For more information, click here.

CPB UK Ltd

01295 263410

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