• Helen Pritchett

Compelling Tech Content in TechKnow.Online

Where do you look for compelling tech content?

If you’re not yet familiar with it, TechKnow.Online is a leading online technology publication delivering the latest news, views and reviews from the IT channel. This consolidated news depository publishes compelling tech content and is ‘the’ site to discover what is happening in the technology world.

TechKnow.Online is approaching its 100th edition; quite a special milestone and one of which we are very proud. Since its launch in 2017, TechKnow has grown in stature and importance, earning its rightful place as one of the leading online technology publications. It has proved itself to be the perfect podium to launch new technology products through means such as events, white papers, emailers and SMS. Both the website and the fortnightly enewsetter (TechKnow.Buzz) have become popular amongst members of the technology community looking for compelling tech content.

Our core audience consists of senior IT and technical contacts within the UK; however, we attract interest from all over the world.

Techknow.Buzz is the fortnightly enewsletter that we distribute to over a hundred thousand senior IT contacts throughout the UK. It contains the biggest stories, the latest updates and featured articles from TechKnow.Online.

In 2019 TechKnow.Online and its customers experienced a very successful year. If you’re not a fan yet, you will be after reading these statistics:

  1. The enewsletter and website published over 170 client advertisements which generated 9,500+ digital leads, delivered directly to clients

  2. These digital leads were then followed up by CPB’s expert telemarketing team which subsequently generated 150+ qualified sales leads from the initial digital interactions.

  3. In total, our clients have won £1.9m of business as result of TechKnow.Online interactions.

  4. Furthermore, there is an additional £1.7m of live pipeline still waiting to be converted into won business.

TechKnow.Online offers an effective and efficient marketing vehicle for reaching senior IT decision makers.  As a vendor of IT products and/or services, there are several ways for you to benefit from exposure on either our TechKnow.Online website or our TechKnow.Buzz, fortnightly enewsletter.

Our ability to attract highly focused, engaged IT professionals provides advertisers and vendors with compelling tech content and opportunities to communicate and transact with their specific target audiences.

We work with our clients to create campaigns aimed at maximizing ROI on your marketing investments. These opportunities allow our clients to generate leads and visibility within this highly targeted market segment.

If you’ve not already tried it, make 2020 the year you get access to the audience accessing our compelling tech content. Get with the TechKnow programme and see what fabulous lead generation results it could bring you.