big data

  Many sports now rely on data to improve player strategy, inform team tactics and develop winning potential. Formula One is one of the sports which gains most from big…

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I read an interesting article recently on www.forbes.com. It focused on how, in marketing, big data is providing fascinating and revenue generating insights into which content/interactions are most effective at…

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…