How Data Drives the Customer Experience

I read an interesting article recently on www.forbes.com. It focused on how, in marketing, big data is providing fascinating and revenue generating insights into which content/interactions are most effective at…

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How Valuable is Personal Data?

Personal data is valuable. It’s vital to any direct, personalised marketing and prospecting. Consumers rate their personal data as highly valuable and are, generally speaking, protective over its use and…

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