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Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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GDPR; The Aftermath and What it Means for Personalised B2B Marketing

If you're a B2B marketer have you survived GDPR? This article looks at the aftermath and what it means for personalised B2B marketing. The world of marketing has irrevocably changed.…

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How The GDPR Will Affect B2B Marketing

December 2015 saw the completion of the trilogue negotiations for the General Data Protection Regulation (GDPR) legislation text.  May 2016 saw the GDPR become law, although it does not actually…

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