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Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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At CPB we’re very proud of our IT contact data. It’s the very best there is. Simple. How do we know this? Because we’ve spent nearly 20 years gathering, cleansing…

Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…

Richardson's 2016 Selling Challenges Study, which surveyed more than 400 sales professionals, revealed the top three prospecting challenges salespeople are grappling with today are: Identifying triggers/sales signals that indicate issues you can…

What's your data challenge? Is the world of demand generation generating more stress than success? Do you need to generate more pipeline? Do you need to target a specific audience…