Telemarketing benefits? In this digital age?! Yes! Telemarketing may be associated with a traditional approach to marketing, but it’s certainly not old hat. It has many benefits, including encouraging more…
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Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…
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GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…
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We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…
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At CPB we’re very proud of our IT contact data. It’s the very best there is. Simple. How do we know this? Because we’ve spent nearly 20 years gathering, cleansing…
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Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…
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Richardson's 2016 Selling Challenges Study, which surveyed more than 400 sales professionals, revealed the top three prospecting challenges salespeople are grappling with today are: Identifying triggers/sales signals that indicate issues you can…
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What's your data challenge? Is the world of demand generation generating more stress than success? Do you need to generate more pipeline? Do you need to target a specific audience…
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