Promote your technology event to raise brand awareness and build sales pipeline. We all agree that events, well planned and well executed, positively promote new products or services and…
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For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…
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There are many factors and components of successful telemarketing, here we share what we see as the top 5. It's not an exhaustive list but a great starter for…
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Telemarketing benefits? In this digital age?! Yes! Telemarketing may be associated with a traditional approach to marketing, but it’s certainly not old hat. It has many benefits, including encouraging more…
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Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…
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GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…
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We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…
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At CPB we’re very proud of our IT contact data. It’s the very best there is. Simple. How do we know this? Because we’ve spent nearly 20 years gathering, cleansing…
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Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…
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