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  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

  There are many factors and components of successful telemarketing, here we share what we see as the top 5. It's not an exhaustive list but a great starter for…

Telemarketing benefits? In this digital age?! Yes! Telemarketing may be associated with a traditional approach to marketing, but it’s certainly not old hat. It has many benefits, including encouraging more…

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

GDPR is imminent. It presents a challenge but also an opportunity. GDPR will enable marketers to reset their priorities, strengthen relationships and build trust. The new legislation is a positive…

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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At CPB we’re very proud of our IT contact data. It’s the very best there is. Simple. How do we know this? Because we’ve spent nearly 20 years gathering, cleansing…

Never fear, GDPR is here! What a pleasant surprise to have clarification on the GDPR’s potential impact on B2B marketing. It seems our worst fears have been allayed. The European…

Richardson's 2016 Selling Challenges Study, which surveyed more than 400 sales professionals, revealed the top three prospecting challenges salespeople are grappling with today are: Identifying triggers/sales signals that indicate issues you can…