Telemarketing; it’s not for wimps! No Comments

Telemarketing; it's not for wimps Yet it is still one of the most effective lead generation options available to you. Even in this digital age, telemarketing makes a significant impact and is a…

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Improve Summer Sales No Comments

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales. If you’re a regular visitor to the CPB blog, you’ll have…

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Lead Generation Success Step 2: Campaign Development No Comments

Once you’ve prepared your audience (if you missed the last blog please refer to Step 1) you’re ready to develop and define your campaign strategy. Clever campaign development is crucial.…

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Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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5 Components of Successful Telemarketing No Comments

  There are many factors and components of successful telemarketing, here we share what we see as the top 5. It's not an exhaustive list but a great starter for…

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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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Lead Generation is Getting Personal No Comments

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

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