Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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Telemarketing Brings a Bonanza of Benefits No Comments

Telemarketing benefits? In this digital age?! Yes! Telemarketing may be associated with a traditional approach to marketing, but it’s certainly not old hat. It has many benefits, including encouraging more…

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Top tips for summer marketing campaigns

We work hard all year to deliver successful multi-touch marketing campaigns for our clients. We don't even take our foot off the gas in the summer as we've had great…

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Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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In the Hands of IT Technology Experts …

With CPB you can be sure your IT marketing campaign is in the hands of IT technology experts. We understand the importance of having in-depth knowledge about your products. Without…

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