Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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5 Components of Successful Telemarketing No Comments

  There are many factors and components of successful telemarketing, here we share what we see as the top 5. It's not an exhaustive list but a great starter for…

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Ask The Chairman No Comments

Since 1998 CPB has delivered thousands of successful telemarketing and lead generation campaigns for IT vendors, manufacturers and suppliers. As we approach our 20th anniversary I was asked by our…

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Lead Generation is Getting Personal No Comments

Personalised content and timely, targeted messaging is the best way to reach prospects, build trust and gain brand loyalty. Every company needs a driven and committed sales force, an innovative…

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