Lead Generation Success Step 1: Audience Preparation No Comments

  For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right group of people. The right…

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5 Components of Successful Telemarketing No Comments

  There are many factors and components of successful telemarketing, here we share what we see as the top 5. It's not an exhaustive list but a great starter for…

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Telemarketing Brings a Bonanza of Benefits No Comments

Telemarketing benefits? In this digital age?! Yes! Telemarketing may be associated with a traditional approach to marketing, but it’s certainly not old hat. It has many benefits, including encouraging more…

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Lies, damned lies, and statistics

"There are two kinds of statistics, the kind you look up and the kind you make up." Rex Stout, American author   It's long been accepted that statistics can be pretty…

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Never Stand Still

We work in a high tech, constantly changing industry where companies, products and services never stand still for long. It's exciting but also challenging as we are always striving to…

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GDPR Data Compliance, it’s only natural

Dealing with data on a daily basis, we take collection, storage, usage, protection, security and compliance very seriously. In all our direct marketing activities CPB adheres to all moral and…

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