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Case Studies

Customer satisfaction is at the heart of everything that we do. Since 1998, CPB UK has been delivering expert demand generation services to its customers and representing 400+ technology businesses.

Our customers span the whole spectrum of the IT channel, from Global vendors, distributors, resellers and service providers. Our mission is clear with every business that we work on behalf of – to drive high quality results that create new pipeline streams and ROI. These client stories shine a light on why IT industry businesses choose to work with CPB UK to represent their brand.

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ITB Healthy Pipeline for Sales Growth

ITB required accurate, intelligent data alongside traditional telemarketing activity to enhance the reach and effectiveness of its campaigns. Read more



Improving Brand Awareness for Advantage Cloud Solutions

Advantage Cloud Solutions was looking for a demand generation agency to raise brand awareness and promote their business into their end user target market. Read more


Bringing New Energy to Lead Generation for Exertis

Exertis needed a specialist IT marketing agency to bring new energy to demand creation activity and deliver a sales development focused campaign. Read more



Cristie Data Pandemic Busting Marketing Activity

Cristie Data needed to replace lead generation traditionally supplied through its event marketing with telemarketing whilst live events were unable to be held during the pandemic. Read more




Optimising Data For ALE Sales ROI

To build qualified pipeline ALE chose CPB for its widely recognised expertise in identifying and nurturing technology-based sales opportunities. Read more


Creating a Sales Buzz For Arrow ECS

Arrow ECS engaged CPB to deliver not only expert telemarketing but also to use its digital marketing platform to create additional buzz. Read more



Linking Partners to Leads for VMware Sales Success

VMware required an all-encompassing fully managed, end-to-end, multi-touch  programme which would improve partner lead generation, measurement, follow up and analysis. Read more


Clever Marketing Drives Growth

Creating industry awareness around vendor partnerships and generating a pull from the market place for products and to develop 

net-new market opportunities to increase brand stretch. Read more


TechKnow.Online - Looking for Answers



Precise Profiling Presents Perfect Partnerships for Arrow

Identifying the right target audience in order to attract suitable partners to a client's new partner programme.  Read more 


Providing an understanding of the marketplace, subscribers and readership to establish your position within the industry. Read more



Successfully Automating Event Management for Arrow ECS

Reduce the pain of labour intensive event management and organisation whilst solving data management challenges. Read more


Data-driven Marketing Drives Brand Awareness

Accurate, intelligent and reliable UK IT contact data gives sales teams warm clicks & opportunities to allow them to generate sales. Read more


400+ UK&I Technology Businesses Trust
CPB UK To Represent Their Brand.

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