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Research

Technology research and development is crucial for bench-marking your activities and products against your competitors but also for defining your target audience and unearthing their preferences.

Let CPB do the digging for you with its team of experienced IT marketing services agents. We’ll undertake surveys, market research, database development and audience profiling for you either through traditional telemarketing or our online system.

We’ll talk to the right people and discover what people really think and want, providing you with valuable information to inform your future strategies, product development and company direction.

Research services

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Surveys & market research

CPB’s surveys and market research service is designed to gather the information you require and give an independent analysis of the results, from which you are able to make informed decisions. With exclusive access to the UK’s leading IT Industry end user database, ProspectaBase, each campaign is complemented by use of intelligence rich target data.

Whether the aim is to understand more about the wider market or to monitor existing customer satisfaction, results and analysis from a properly thought out survey will equip you with intelligence to help structure your business strategy.

Surveys can be delivered via:

  • eMarketing

  • Telemarketing

  • Direct Mail

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Database development & profiling

We work on your behalf to gather intelligent data.

We take great care in obtaining the most up to date information on your prospects through focused telemarketing and detailed research into individuals, companies, infrastructure, and buying behaviours.

Typical objectives of a database development and profiling assignment include:

  • To build or refresh a database for future marketing activity

  • To augment an existing database with additional information

  • To segment a database

We complement your campaigns with intelligent data