Event promotion | CPB UK Ltd
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Event promotion

Events provide a beneficial environment for establishing business relationships and to promote products and services.

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CPB uses its sales growth and pipeline generation capabilities to help drive event attendance. Events are an investment; you need to ensure your participation is marketed effectively.

 

CPB knows how to position and promote IT events to an engaged end-user audience. With exclusive access to ProspectaBase, each campaign is complemented with use of intelligence rich target data.

 

Using a multi-touch marketing approach CPB raises awareness and drives attendance supporting your efforts with positive prospect engagement. 

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If you’ve been involved in running events, you will be well aware they don’t sell themselves, and to get bums on seats at your next event - whether face to face or online - you need a comprehensive event marketing strategy that will positively promote your event to your target audience.

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We take your event to market

IDENTIFY TARGET MARKET

PROMOTE TO TARGET  MARKET

AUDIENCE ACQUISITION

NURTURE REGISTRATIONS

EVENT SUPPORT

ATTENDANCE VERIFICATION

POST-EVENT EVALUATION

ONGOING NURTURE

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6 steps to event success

Step 1:

TARGET YOUR AUDIENCE

Your target audience is approached by our expert telemarketing agents. eMarketing & digital assets are also broadcast.

Step 2:

TELEMARKETING ACTIVITY

Contacts are qualified and registered via the telephone.
Contact details are entered into registration landing page.

Step 3:

THANK YOU!

A “thank you for registering” email is automatically sent to each contact’s email address.

Step 4:

SHOUT ABOUT IT!

Weekly communications are sent to each registered contact, keeping them updated on the event agenda, guest speakers, logistics, etc.

Step 5:

FORGET ME NOT!

Registration courtesy calls are made as a reminder of the event. Reminder email alerts are also dispatched.

Step 6:

EVENT DAY!

On the day and post-event activity commences; to include lead generation reports, event feedback and surveys.

We complement campaigns with intelligent data

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