Event promotion
Events and webinars provide a beneficial environment for establishing business relationships and to promote new products and services.
As virtual and digital events are becoming commonplace, primarily due to COVID-19, now is the time to shift your marketing strategy. Let CPB use its demand generation capabilities to help drive attendance and pipeline at such online activities.
Events, even virtual ones, are an investment; you need to ensure your event is marketed effectively and to the right audience.
Activities to reach your target audience must be innovative. CPB knows all about how to position and promote IT events to an engaged end-user audience.
IDENTIFY TARGET MARKET
PROMOTE TO TARGET MARKET
AUDIENCE ACQUISITION
NURTURE REGISTRATIONS
EVENT SUPPORT
ATTENDANCE VERIFICATION
POST-EVENT EVALUATION
ONGOING NURTURE
We take your event to market
6 steps to event success
Step 1:
TARGET YOUR AUDIENCE
Your target audience is approached by our expert telemarketing agents. eMarketing & digital assets are also broadcast.
Step 2:
TELEMARKETING ACTIVITY
Contacts are qualified and registered via the telephone.
Contact details are entered into registration landing page.
Step 3:
THANK YOU!
A “thank you for registering” email is automatically sent to each contact’s email address.
Step 4:
SHOUT ABOUT IT!
Weekly communications are sent to each registered contact, keeping them updated on the event agenda, guest speakers, logistics, etc.
Step 5:
FORGET ME NOT!
Registration courtesy calls are made as a reminder of the event. Reminder email alerts are also dispatched.
Step 6:
EVENT DAY!
On the day and post-event activity commences; to include lead generation reports, event feedback and surveys.