As we hurtle towards the end of 2025, we look back at what has been a fast-paced, dynamic and action-packed year! This December, the whole team at CPB UK would like to extend our warmest Seasons Greetings to all our clients, partners, and friends.

What if marketers and martech roles were Christmas characters? From Santa to the elves, each has a part to play in creating something wonderful, just like every tool, role, and bit of tech in a modern marketing ecosystem. Let’s unwrap the idea …

At CPB UK, our people are at the heart of everything we do. In this series, Inside CPB: Meet the Team, we are shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.

At CPB UK, our people are at the heart of everything we do. In this series, Inside CPB: Meet the Team, we are shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.

For anyone working in marketing technology, automation has become an essential tool. But there is a risk: when everything is automated, the human connection, i.e. the creativity, the instinct, the genuine conversation, can begin to fade.

In the fourth of the Inside CPB: Meet the Team series, we talk to Head of Account Management, Lucy Brennan.

At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team, we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day. 

At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team, we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.

Introduction:  At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team , we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.  Meet Vicki Farrell, Head of Internal Delivery at CPB UK In the first of the series, we talk to Head of Internal Delivery, Vicki Farrell. Vicki

As the final quarter of 2025 comes into focus, many commercial leaders are already thinking about how to set themselves up for a strong start in 2026. Experience tells us that the teams who enter January with energy, structure, and pipeline already in motion are the ones who end the year stronger. Yet too often, Q1 is wasted on planning and catching up rather than capitalising on early momentum. Here's how to make a fast start to 2026.

In this blog we share how CPB believes the IT channel can make the most of the remaining months of 2025 and start 2026 with momentum. Now is the time to press start on some of these strategies to give 2026 a boost! 

Time to make MDF work harder  If you’re sitting on MDF that’s going nowhere – or you’re not confident it’s delivering real results – it’s time to change the approach.  We help vendors and partners build campaigns that are commercially led, data-driven, and fully supported and trackable from start to finish. No fluff, no wasted budget. Just clear results. Do you want to turn MDF into measurable growth? Let’s talk.  

Vertical positioning in B2B marketing means focusing your products, services, and messaging on a specific industry or sector rather than trying to appeal to all markets with a broad, generic approach.  For example, instead of saying “We provide cloud solutions for any business,” you position your offer specifically for whoever your targeted organisations are in order to speak directly to their requirements.

We are thrilled to announce we are launching the CPB UK Partner Ecosystem, a collaborative hub designed to elevate value and innovation for our clients. By aligning with industry-leading organisations, we’re delivering future-forward tools, expert consultancy and tailored technologies that empower your business to grow more effectively. 

From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.

In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt. 

In this blog we look at how you can implement a successful fractional marketing strategy for your IT channel business. From identifying the right talent to setting clear objectives and measuring success, this post will provide actionable insights to help you leverage fractional marketing to its fullest potential. 

Over the next few blogs we’ll explore what fractional marketing is, why it’s transforming the way companies approach growth, and how it can deliver big results for businesses of all sizes. Whether you're a startup scaling fast or an established company needing fresh momentum, this series will unpack the real value of going fractional. 

In today's rapidly evolving business landscape, staying attuned to the power of customer satisfaction is more critical than ever. Recent developments highlight the importance of proactive engagement and adaptation to meet rising customer expectations.