With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...

This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

The customer is at the heart of every business. Nurturing customer relationships and improving the customer experience is crucial to your...

2020 has been a challenging and difficult year for us all. As we approach Christmas, we are looking forward to the festivities that we...

2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are...

We’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...

Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...

Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence