Helen PritchettApr 273 minNurture Leads for Positive Growth Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen PritchettMar 163 minCPB – Your Best Choice Partner for Lead Generation SuccessSince 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...
Helen PritchettFeb 144 minThe New Normal; this time it’s seriousNow is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen PritchettJan 265 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettJan 145 minWarm Up Your Prospects This Winter"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Helen PritchettDec 7, 20215 minA Time for Giving12 months ago, we wrote a Christmas blog about what a tumultuous, challenging, and difficult year 2020 had been. As we approached last...
Helen PritchettNov 9, 20213 minLive Events: Back at the Forefront of Marketing Activity in 2022With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...
Helen PritchettOct 1, 202110 minCelebrating Women in IT This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...
Polina CookJul 15, 20213 minTechKnow.Online - What You Should Know, and Why We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina CookJul 1, 20212 minNew creative partners to drive sales successCPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMay 19, 20214 minSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen PritchettMay 14, 20213 minOutsource your marketing for better sales performance Outsource your marketing for better sales performance
Tracey TwynhamMay 6, 20215 minTelemarketing – the lockdown eraTelemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen PritchettMar 24, 20213 minThe Merits of Multi-Touch Marketing Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen PritchettMar 17, 20214 minVirtual events – embrace and be empowered Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.
Helen PritchettFeb 15, 20214 minData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen PritchettFeb 8, 20214 minHow B2B customer engagement shapes marketing campaigns To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen PritchettJan 18, 20213 minAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJan 11, 20214 min2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...