In today's rapidly evolving business landscape, staying attuned to the power of customer satisfaction is more critical than ever. Recent developments highlight the importance of proactive engagement and adaptation to meet rising customer expectations. 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

This spring, “grasp the nettle” - take bold, decisive steps toward focused lead generation and long-term sales pipeline success. 

You may think that Valentine’s Day is all about romantic dinners and heartfelt messages, to loved ones, but it’s also the perfect...

Uncover a winning formula for maximising lead generation in 2025; harmonising telemarketing's human touch with digital marketing's precision

In this blog we investigate why clarity, collaboration and clear expectations are vital when partnering with an agency.

At CPB UK, we are thrilled to announce that, once again, we are supporting the incredible work of Katharine House Hospice this Christmas!

In the world of sales, prospecting has always been the lifeblood of success – a critical process that connects businesses to potential...

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

You may have seen our social posts in March, which were on the theme of ‘A Day in the Life of CPB UK.’ We happened upon the theme when...

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...