Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

12 months ago, we wrote a Christmas blog about what a tumultuous, challenging, and difficult year 2020 had been. As we approached last...

With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...

This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...