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    01295 263410

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    Nurture Leads for Positive Growth
    Helen Pritchett
    • Apr 27
    • 3 min

    Nurture Leads for Positive Growth

    Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
    CPB – Your Best Choice Partner for Lead Generation Success
    Helen Pritchett
    • Mar 16
    • 3 min

    CPB – Your Best Choice Partner for Lead Generation Success

    Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...
    The New Normal; this time it’s serious
    Helen Pritchett
    • Feb 14
    • 4 min

    The New Normal; this time it’s serious

    Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
    Goodbye 2021, What’s New in 2022?
    Helen Pritchett
    • Jan 26
    • 5 min

    Goodbye 2021, What’s New in 2022?

    2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
    Warm Up Your Prospects This Winter
    Helen Pritchett
    • Jan 14
    • 5 min

    Warm Up Your Prospects This Winter

    "Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
    A Time for Giving
    Helen Pritchett
    • Dec 7, 2021
    • 5 min

    A Time for Giving

    12 months ago, we wrote a Christmas blog about what a tumultuous, challenging, and difficult year 2020 had been. As we approached last...
    Live Events: Back at the Forefront of Marketing Activity in 2022
    Helen Pritchett
    • Nov 9, 2021
    • 3 min

    Live Events: Back at the Forefront of Marketing Activity in 2022

    With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...
    Celebrating Women in IT
    Helen Pritchett
    • Oct 1, 2021
    • 10 min

    Celebrating Women in IT

    This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...
    TechKnow.Online - What You Should Know, and Why
    Polina Cook
    • Jul 15, 2021
    • 3 min

    TechKnow.Online - What You Should Know, and Why

    We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
    New creative partners to drive sales success
    Polina Cook
    • Jul 1, 2021
    • 2 min

    New creative partners to drive sales success

    CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
    No Limits Demand Creation; a beginner’s guide
    Helen Pritchett
    • May 25, 2021
    • 4 min

    No Limits Demand Creation; a beginner’s guide

    Creating unique demand creation strategies to help customers grow their businesses
    Summer marketing campaigns – don't lose valuable momentum
    Helen Pritchett
    • May 19, 2021
    • 4 min

    Summer marketing campaigns – don't lose valuable momentum

    The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
    Outsource your marketing for better sales performance
    Helen Pritchett
    • May 14, 2021
    • 3 min

    Outsource your marketing for better sales performance

    Outsource your marketing for better sales performance
    Telemarketing – the lockdown era
    Tracey Twynham
    • May 6, 2021
    • 5 min

    Telemarketing – the lockdown era

    Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
    The Merits of Multi-Touch Marketing
    Helen Pritchett
    • Mar 24, 2021
    • 3 min

    The Merits of Multi-Touch Marketing

    Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
    Virtual events – embrace and be empowered
    Helen Pritchett
    • Mar 17, 2021
    • 4 min

    Virtual events – embrace and be empowered

    Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.
    Data-driven marketing – are you on board?
    Helen Pritchett
    • Feb 15, 2021
    • 4 min

    Data-driven marketing – are you on board?

    Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
    How B2B customer engagement shapes marketing campaigns
    Helen Pritchett
    • Feb 8, 2021
    • 4 min

    How B2B customer engagement shapes marketing campaigns

    To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
    Account-based Marketing Fuels Growth in 2021
    Helen Pritchett
    • Jan 18, 2021
    • 3 min

    Account-based Marketing Fuels Growth in 2021

    Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
    2021 – A Year of Hope
    Helen Pritchett
    • Jan 11, 2021
    • 4 min

    2021 – A Year of Hope

    It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
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