In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt. 

In this blog we look at how you can implement a successful fractional marketing strategy for your IT channel business. From identifying the right talent to setting clear objectives and measuring success, this post will provide actionable insights to help you leverage fractional marketing to its fullest potential. 

Over the next few blogs we’ll explore what fractional marketing is, why it’s transforming the way companies approach growth, and how it can deliver big results for businesses of all sizes. Whether you're a startup scaling fast or an established company needing fresh momentum, this series will unpack the real value of going fractional. 

In today's rapidly evolving business landscape, staying attuned to the power of customer satisfaction is more critical than ever. Recent developments highlight the importance of proactive engagement and adaptation to meet rising customer expectations. 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

This spring, “grasp the nettle” - take bold, decisive steps toward focused lead generation and long-term sales pipeline success. 

You may think that Valentine’s Day is all about romantic dinners and heartfelt messages, to loved ones, but it’s also the perfect...

Uncover a winning formula for maximising lead generation in 2025; harmonising telemarketing's human touch with digital marketing's precision

In this blog we investigate why clarity, collaboration and clear expectations are vital when partnering with an agency.

At CPB UK, we are thrilled to announce that, once again, we are supporting the incredible work of Katharine House Hospice this Christmas!

In the world of sales, prospecting has always been the lifeblood of success – a critical process that connects businesses to potential...

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

You may have seen our social posts in March, which were on the theme of ‘A Day in the Life of CPB UK.’ We happened upon the theme when...

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.