Driving Sales Conversion Through Nurturing Strategies
The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
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Helen Pritchett
- Jun 20
- 4 min
Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
- Jun 14
- 5 min
Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
- May 31
- 3 min
How Intent Is Your Data?
Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen Pritchett
- Apr 27
- 3 min
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
- Mar 16
- 3 min
CPB – Your Best Choice Partner for Lead Generation Success
Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...
Helen Pritchett
- Feb 14
- 4 min
The New Normal; this time it’s serious
Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen Pritchett
- Jan 26
- 5 min
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
- Jan 14
- 5 min
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Helen Pritchett
- Dec 7, 2021
- 5 min
A Time for Giving
12 months ago, we wrote a Christmas blog about what a tumultuous, challenging, and difficult year 2020 had been. As we approached last...
Helen Pritchett
- Nov 9, 2021
- 3 min
Live Events: Back at the Forefront of Marketing Activity in 2022
With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...
Helen Pritchett
- Oct 1, 2021
- 10 min
Celebrating Women in IT
This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...
Polina Cook
- Jul 16, 2021
- 3 min
TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina Cook
- Jul 1, 2021
- 2 min
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
- May 25, 2021
- 4 min
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
- May 19, 2021
- 4 min
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
- May 14, 2021
- 3 min
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Tracey Twynham
- May 6, 2021
- 5 min
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
- Mar 24, 2021
- 3 min
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
- Mar 17, 2021
- 4 min
Virtual events – embrace and be empowered
Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.