At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team, we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.

Introduction:  At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team , we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day.  Meet Vicki Farrell, Head of Internal Delivery at CPB UK In the first of the series, we talk to Head of Internal Delivery, Vicki Farrell. Vicki

As the final quarter of 2025 comes into focus, many commercial leaders are already thinking about how to set themselves up for a strong start in 2026. Experience tells us that the teams who enter January with energy, structure, and pipeline already in motion are the ones who end the year stronger. Yet too often, Q1 is wasted on planning and catching up rather than capitalising on early momentum. Here's how to make a fast start to 2026.

In this blog we share how CPB believes the IT channel can make the most of the remaining months of 2025 and start 2026 with momentum. Now is the time to press start on some of these strategies to give 2026 a boost! 

Time to make MDF work harder  If you’re sitting on MDF that’s going nowhere – or you’re not confident it’s delivering real results – it’s time to change the approach.  We help vendors and partners build campaigns that are commercially led, data-driven, and fully supported and trackable from start to finish. No fluff, no wasted budget. Just clear results. Do you want to turn MDF into measurable growth? Let’s talk.  

Vertical positioning in B2B marketing means focusing your products, services, and messaging on a specific industry or sector rather than trying to appeal to all markets with a broad, generic approach.  For example, instead of saying “We provide cloud solutions for any business,” you position your offer specifically for whoever your targeted organisations are in order to speak directly to their requirements.

We are thrilled to announce we are launching the CPB UK Partner Ecosystem, a collaborative hub designed to elevate value and innovation for our clients. By aligning with industry-leading organisations, we’re delivering future-forward tools, expert consultancy and tailored technologies that empower your business to grow more effectively. 

From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.

In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt. 

In this blog we look at how you can implement a successful fractional marketing strategy for your IT channel business. From identifying the right talent to setting clear objectives and measuring success, this post will provide actionable insights to help you leverage fractional marketing to its fullest potential. 

Over the next few blogs we’ll explore what fractional marketing is, why it’s transforming the way companies approach growth, and how it can deliver big results for businesses of all sizes. Whether you're a startup scaling fast or an established company needing fresh momentum, this series will unpack the real value of going fractional. 

In today's rapidly evolving business landscape, staying attuned to the power of customer satisfaction is more critical than ever. Recent developments highlight the importance of proactive engagement and adaptation to meet rising customer expectations. 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

This spring, “grasp the nettle” - take bold, decisive steps toward focused lead generation and long-term sales pipeline success. 

You may think that Valentine’s Day is all about romantic dinners and heartfelt messages, to loved ones, but it’s also the perfect...

Uncover a winning formula for maximising lead generation in 2025; harmonising telemarketing's human touch with digital marketing's precision

In this blog we investigate why clarity, collaboration and clear expectations are vital when partnering with an agency.

At CPB UK, we are thrilled to announce that, once again, we are supporting the incredible work of Katharine House Hospice this Christmas!