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The Future of Business Development and Outsourced Agencies vs Internal SDRs
The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency?
Helen Pritchett
Apr 225 min read


Sales Success: ROI Takes Patience, Persistence and Proper Follow-Up
Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities.
Helen Pritchett
Apr 172 min read


Online Data Platforms: A Gift Or A Curse?
In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Polina Cook
Aug 14, 20244 min read


Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Polina Cook
Jul 8, 20243 min read


Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment
Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.
Helen Pritchett
Jun 18, 20243 min read


Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Polina Cook
Mar 21, 20244 min read


Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024
In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.
Helen Pritchett
Jan 11, 20244 min read


Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Nov 14, 20233 min read


CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
Aug 11, 20233 min read


The Show Must Go On
This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.
Helen Pritchett
Apr 19, 20235 min read


Events? It's all about bums on seats.
Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
Helen Pritchett
Mar 17, 20235 min read


The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Polina Cook
Feb 8, 20235 min read


Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Polina Cook
Jan 17, 20233 min read


Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Jun 20, 20224 min read


Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Apr 27, 20223 min read


Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Jan 26, 20225 min read


TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

Polina Cook
Jul 16, 20213 min read


New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Polina Cook
Jul 1, 20212 min read


No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
May 25, 20214 min read


Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
May 19, 20214 min read

IT pipeline and lead generation experts.
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