We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

We’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...

Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence

If nurturing is taking a back seat to staying afloat, it’s time to consider an outsourced lead nurturing approach.

CPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements.

Digital marketing represents a powerful way of connecting with and influencing customers and prospects.

ABM is holistic lifecycle marketing for key accounts which ensures sales & marketing work together to improve ROI

Will virtual events become part of our new normal?

Working from home is a prime time to start a telemarketing campaign

Emarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!

Lead generation success relies upon creating compelling content.

Clever campaign development is crucial.

For any campaign to stand any chance of lead generation success you need to ensure you’re sending out the right message to the right people.

With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months.