Polina CookApr 94 min readMaximising Sales Potential: Harnessing the Power of the Nurture FunnelThe key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Helen PritchettDec 13, 20234 min readReflecting on a Remarkable Year in IT Marketing ServicesAs we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen PritchettNov 14, 20225 min readBlack Friday; pros, cons, and promos To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen PritchettOct 24, 20223 min readGoodbye Disjointed Customer Experiences, Hello Customer Journey MappingCustomer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen PritchettJun 20, 20224 min readSummer marketing: don't lose momentumThe summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen PritchettApr 27, 20223 min readNurture Leads for Positive Growth Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen PritchettJan 26, 20225 min readGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettFeb 8, 20214 min readHow B2B customer engagement shapes marketing campaigns To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen PritchettOct 3, 20185 min readAsk The ChairmanA few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.