Polina Cook
Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
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IT Pipeline and Lead Generation Experts
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Helen Pritchett
Dec 13, 20234 min
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Nov 14, 20225 min
Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
Oct 24, 20223 min
Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping
Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen Pritchett
Jun 20, 20224 min
Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Apr 27, 20223 min
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Jan 26, 20225 min
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Feb 8, 20214 min
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Oct 3, 20185 min
Ask The Chairman
A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.
IT pipeline and lead generation experts.
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