From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Outsource your marketing for better sales performance

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.