Polina Cook
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
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Helen Pritchett
- May 25, 2021
- 4 min
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
- May 14, 2021
- 3 min
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Helen Pritchett
- Mar 24, 2021
- 3 min
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
- Jan 18, 2021
- 3 min
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
- Jan 11, 2021
- 4 min
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen Pritchett
- Sep 21, 2020
- 3 min
Lead Nurturing Converts Prospects into Customers
If nurturing is taking a back seat to staying afloat, it’s time to consider an outsourced lead nurturing approach.
Helen Pritchett
- Sep 14, 2020
- 5 min
CPB Managed Marketing Services
CPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements.
Helen Pritchett
- Aug 19, 2020
- 0 min
Digital Marketing is the Future
Digital marketing represents a powerful way of connecting with and influencing customers and prospects.
Helen Pritchett
- Jul 23, 2020
- 4 min
ABM - The Missing Link Between Sales And Marketing
ABM is holistic lifecycle marketing for key accounts which ensures sales & marketing work together to improve ROI
Helen Pritchett
- Jun 17, 2020
- 6 min
Go Full Throttle with Summer Marketing
Now is the time to go full throttle investing in marketing this summer to build pipeline for sales.
Helen Pritchett
- Mar 12, 2020
- 2 min
Making the most of data intelligence
Are you prepared to make the most of the data intelligence at your disposal?
Helen Pritchett
- Mar 11, 2020
- 4 min
Do You Need a Marketing Makeover this Decade?
insight into the future of marketing from some of the industry’s leading lights
Helen Pritchett
- Feb 14, 2020
- 3 min
How Passion Drives Sales
Use account-based marketing combined with accurate UK end user IT contact data to inspire interactions and generation leads .
Helen Pritchett
- Nov 27, 2019
- 4 min
Use eMarketing To Attract and Connect with New Business
Top tips for using eMarketing to attract and connect with new business
Helen Pritchett
- Sep 30, 2019
- 5 min
What’s Your Digital Marketing Approach?
Digital marketing is ubiquitous and compelling in its value to growing your business, so what’s your digital marketing approach?
Helen Pritchett
- Sep 17, 2019
- 2 min
Techknow.Online; Why TKO should be in your Marketing Arsenal
TKO gives you the advantage of getting your message out to the masses with focused, targeted campaigns.
Helen Pritchett
- Aug 18, 2019
- 3 min
ABM and MTM – the Perfect B2B Marketing Strategy Combination
LEARN MORE ABOUT HOW A MULTI-TOUCH APPROACH CAN BENEFIT YOUR SALES PIPELINE
Helen Pritchett
- Aug 6, 2019
- 4 min
Benefits of Working with a Specialist Marketing Agency
Partner with Experts – why choose a specialist marketing agency.
Helen Pritchett
- Jun 22, 2019
- 2 min
Lead Generation Success Step 4: Dispatch, Measure and Analyse
Emarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!