In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.