From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.

In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt. 

Over the next few blogs we’ll explore what fractional marketing is, why it’s transforming the way companies approach growth, and how it can deliver big results for businesses of all sizes. Whether you're a startup scaling fast or an established company needing fresh momentum, this series will unpack the real value of going fractional. 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...