Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are...

We’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...

Your data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...

Great data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence

CPB UK’s managed marketing services are all fully bespoke and customisable based on your needs and requirements.

Why surveys are More Valuable Than Ever for Customer Satisfaction and Product Development

Now is the time to go full throttle investing in marketing this summer to build pipeline for sales.

Working from home is a prime time to start a telemarketing campaign

Is working from home going to become the new normal for vast swathes of the office-based working population.

Are you prepared to make the most of the data intelligence at your disposal?