top of page
Search


Stronger Together: Launching the CPB UK Partner Ecosystem
We are thrilled to announce we are launching the CPB UK Partner Ecosystem, a collaborative hub designed to elevate value and innovation for our clients. By aligning with industry-leading organisations, we’re delivering future-forward tools, expert consultancy and tailored technologies that empower your business to grow more effectively.

Polina Cook
52 minutes ago2 min read


CPB UK: H1 2025 Roundup – Progress, People, and Purpose
From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.
Helen Pritchett
Jun 163 min read


Are Your Events Proving ROI? Or Is the Investment Outweighing the Return?
In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment?
lbrennan98
May 282 min read


The Rise of Fractional Marketing and Its Impact on the Agency Landscape
In Part 3 of our blog series on the rise of fractional marketing, we shift our focus to the broader impact this growing trend is having - particularly on the agency landscape. As more companies turn to fractional models for flexibility and senior-level expertise, traditional marketing agencies are being forced to adapt.

Polina Cook
May 263 min read


The Power of Fractional Marketing
Over the next few blogs we’ll explore what fractional marketing is, why it’s transforming the way companies approach growth, and how it can deliver big results for businesses of all sizes. Whether you're a startup scaling fast or an established company needing fresh momentum, this series will unpack the real value of going fractional.

Polina Cook
May 124 min read


The Future of Business Development and Outsourced Agencies vs Internal SDRs
The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency?
Helen Pritchett
Apr 225 min read


Sales Success: ROI Takes Patience, Persistence and Proper Follow-Up
Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities.
Helen Pritchett
Apr 172 min read


Online Data Platforms: A Gift Or A Curse?
In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Polina Cook
Aug 14, 20244 min read


Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Polina Cook
Jul 8, 20243 min read


Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment
Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.
Helen Pritchett
Jun 18, 20243 min read


Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Dec 13, 20234 min read


Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Nov 14, 20233 min read


Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
Oct 19, 20232 min read


CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
Aug 11, 20233 min read


The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
May 30, 20236 min read


Events? It's all about bums on seats.
Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
Helen Pritchett
Mar 17, 20235 min read


The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Polina Cook
Feb 8, 20235 min read


Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Polina Cook
Jan 17, 20233 min read


Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Apr 27, 20223 min read


Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Jan 26, 20225 min read

IT pipeline and lead generation experts.
bottom of page