Inside CPB: Meet the Team

Introduction: 

At CPB UK, our people are at the heart of everything we do. In this new series, Inside CPB: Meet the Team, we’re shining a spotlight on the talented individuals who make our work possible. Each interview offers a behind-the-scenes look at their roles, experiences, and what inspires them to make a difference every day. 

In the second instalment of our interview series, we talk to Business Development Director, Polina Cook. Polina drives CPB's vision to empower technology businesses through tailored marketing strategies, innovative partnerships, and measurable results. With a strong background in B2B marketing and channel growth, Polina is passionate about helping clients unlock new opportunities, accelerate sales pipelines, and achieve sustainable growth. 

When she’s not leading teams and nurturing partnerships, Polina is an advocate for knowledge sharing within the industry, frequently championing thought leadership, best practices, and meaningful conversations that inspire transformation. 

Let's meet Polina... 

Q1. What inspired you to join CPB UK?  

PC: At the time, I was working for another marketing agency, where projects spanned multiple industries. While this gave me broad experience, I was eager to focus on the IT and technology sector. 

Q2. How do you foster collaboration and innovation within your team?  

PC: I foster collaboration by encouraging open communication and valuing my colleagues’ ideas. I’m always open to experimenting with innovative approaches and testing new ideas to see what works best. 

Q3. What’s your favourite part about working at CPB UK?  

PC: My colleagues and our valued customers. 

Q4. What motivates you every day?  

PC: My greatest motivation comes from my daughter and my family. Professionally, I’m driven by knowing that the work we do at CPB UK truly makes a difference. Seeing the tangible impact on our customers’ goals and the ROI we help deliver inspires me to push for bigger, better, and more meaningful results.  

Q5. How do you balance strategic vision with day-to-day operations?  

PC: I keep the big picture in mind but make sure my day-to-day work actually moves us toward it.  

Q6. Coffee or tea?  

PC: Hmmm – perhaps an occasional decaf coffee.   

Each team member at CPB UK plays a vital part in shaping who we are, and Polina’s story is another of the many that inspire us. That’s all for this edition of Inside CPB: Meet the Team. We hope you enjoyed getting to know Polina and learning more about her role at CPB UK. Stay tuned for our next feature, where we’ll be introducing another key member of the team and sharing more stories from behind the scenes and discovering more about the incredible individuals driving CPB UK, and your businesses, forward. 

If you would like to connect with Polina on LinkedIn, click here.