demand creation

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Tracey Twynham

Jun 17
6 min

Go Full Throttle with Summer Marketing

Now is the time to go full throttle investing in marketing this summer to build pipeline for sales.

Tracey Twynham

Jun 22, 2019
2 min

Lead Generation Success Step 4: Dispatch, Measure and Analyse

Emarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!

Tracey Twynham

Jun 9, 2019
2 min

Lead Generation Success Step 2: Campaign Development

Clever campaign development is crucial.

Tracey Twynham

May 28, 2019
5 min

Happy 1st Birthday GDPR!

With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months.

Tracey Twynham

Apr 30, 2019
3 min

Consumer Engagement in the Engagement Economy

Consumer engagement is a connection between a consumer and a company or brand through various types of correspondence.

Tracey Twynham

Apr 10, 2019
5 min

Telemarketing Brings a Bonanza of Benefits

Telemarketing can help you develop positive and profitable customer relationships through which you’ll develop trust and brand loyalty.

Tracey Twynham

Feb 28, 2019
2 min

What is an MQL and Why Is It So Important in the Sales Process?

Tracey Twynham

Feb 26, 2019
3 min

What’s New About the Way We Buy Technology?

To understand the buying process we need to understand where the power lies and how to reach the key stakeholders.

Tracey Twynham

Jan 17, 2019
2 min

Why Multi-touch Marketing is a No Brainer for your Next Campaign.

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.

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