From powering 110 telemarketing campaigns and qualifying 600 sales leads, to welcoming 13 new customers and sponsoring Arrow ECS' 2025 Sales Kick-Off — it’s been a huge H1 at CPB UK.

In this blog we look at how you can implement a successful fractional marketing strategy for your IT channel business. From identifying the right talent to setting clear objectives and measuring success, this post will provide actionable insights to help you leverage fractional marketing to its fullest potential. 

The business development landscape is undergoing a quiet revolution. One critical area under the spotlight is the role of the Sales Development Representative (SDR). More specifically: Should you continue investing in an internal SDR team, or is it time to outsource lead generation to an agency? 

Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.