CPB logo new.png

A no-limits IT lead generation agency

  • Home

  • About Us

    • Testimonials
    • Privacy & GDPR
    • Blog
    • Careers
  • Demand Creation

    • Account-based Marketing
    • Creative Services
    • Data Intelligence
    • Digital Marketing
    • Event Promotion
    • Multi-touch Marketing
    • Research
    • Software Solutions
    • Telemarketing
  • Specialist Vendor Marketing

  • ProspectaBase

  • Contact

  • Digital Ecosystem

  • More

    Use tab to navigate through the menu items.

    infocpb@cpbuk.co.uk

    01295 263410

    • twitter
    • linkedin
    • All Posts
    • IT marketing
    • Account-based marketing
    • targeted marketing
    • marketing automation
    • multi-touch marketing
    • personalised marketing
    • b2b marketing
    • IT contact data
    • engage and nurture
    • digital marketing
    • data intelligence
    • database
    • consumer data
    • Covid-19
    • remote working
    • cloud technologies
    • working from home
    • cloud-based working
    • #stayathome
    • emarketing
    • renewals marketing
    • contract renewals
    • contract and warranty renewals
    • data
    • big data analytics
    • data analytics
    • lead generation
    • demand creation
    • marketing analytics
    • GDPR
    Search
    Goodbye 2021, What’s New in 2022?
    Helen Pritchett
    • Jan 26
    • 5 min

    Goodbye 2021, What’s New in 2022?

    2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
    No Limits Demand Creation; a beginner’s guide
    Helen Pritchett
    • May 25, 2021
    • 4 min

    No Limits Demand Creation; a beginner’s guide

    Creating unique demand creation strategies to help customers grow their businesses
    Summer marketing campaigns – don't lose valuable momentum
    Helen Pritchett
    • May 19, 2021
    • 4 min

    Summer marketing campaigns – don't lose valuable momentum

    The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
    The Merits of Multi-Touch Marketing
    Helen Pritchett
    • Mar 24, 2021
    • 3 min

    The Merits of Multi-Touch Marketing

    Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
    Account-based Marketing Fuels Growth in 2021
    Helen Pritchett
    • Jan 18, 2021
    • 3 min

    Account-based Marketing Fuels Growth in 2021

    Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
    ABM - The Missing Link Between Sales And Marketing
    Helen Pritchett
    • Jul 23, 2020
    • 4 min

    ABM - The Missing Link Between Sales And Marketing

    ABM is holistic lifecycle marketing for key accounts which ensures sales & marketing work together to improve ROI
    Go Full Throttle with Summer Marketing
    Helen Pritchett
    • Jun 17, 2020
    • 6 min

    Go Full Throttle with Summer Marketing

    Now is the time to go full throttle investing in marketing this summer to build pipeline for sales.
    Lead Generation Success Step 4: Dispatch, Measure and Analyse
    Helen Pritchett
    • Jun 22, 2019
    • 2 min

    Lead Generation Success Step 4: Dispatch, Measure and Analyse

    Emarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!
    Lead Generation Success Step 2: Campaign Development
    Helen Pritchett
    • Jun 9, 2019
    • 2 min

    Lead Generation Success Step 2: Campaign Development

    Clever campaign development is crucial.
    Happy 1st Birthday GDPR!
    Helen Pritchett
    • May 28, 2019
    • 5 min

    Happy 1st Birthday GDPR!

    With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months.
    Consumer Engagement in the Engagement Economy
    Helen Pritchett
    • Apr 30, 2019
    • 3 min

    Consumer Engagement in the Engagement Economy

    Consumer engagement is a connection between a consumer and a company or brand through various types of correspondence.
    Telemarketing Brings a Bonanza of Benefits
    Helen Pritchett
    • Apr 10, 2019
    • 5 min

    Telemarketing Brings a Bonanza of Benefits

    Telemarketing can help you develop positive and profitable customer relationships through which you’ll develop trust and brand loyalty.
    What is an MQL and Why Is It So Important in the Sales Process?
    Helen Pritchett
    • Feb 28, 2019
    • 2 min

    What is an MQL and Why Is It So Important in the Sales Process?

    What is an MQL and Why Is It So Important in the Sales Process?
    What’s New About the Way We Buy Technology?
    Helen Pritchett
    • Feb 26, 2019
    • 3 min

    What’s New About the Way We Buy Technology?

    To understand the buying process we need to understand where the power lies and how to reach the key stakeholders.
    Why Multi-touch Marketing is a No Brainer for your Next Campaign.
    Helen Pritchett
    • Jan 17, 2019
    • 2 min

    Why Multi-touch Marketing is a No Brainer for your Next Campaign.

    Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.

    CPB UK Ltd

    Subscribe Form

    By submitting your contact information you are giving permission for CPB to contact you.

    infocpb@cpbuk.co.uk

    01295 263410

    • twitter
    • linkedin
    • instagram

    ©2022 by CPB UK Ltd.