Helen PritchettJan 265 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMay 19, 20214 minSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen PritchettMar 24, 20213 minThe Merits of Multi-Touch Marketing Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen PritchettJan 18, 20213 minAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJul 23, 20204 minABM - The Missing Link Between Sales And MarketingABM is holistic lifecycle marketing for key accounts which ensures sales & marketing work together to improve ROI
Helen PritchettJun 17, 20206 minGo Full Throttle with Summer MarketingNow is the time to go full throttle investing in marketing this summer to build pipeline for sales.
Helen PritchettJun 22, 20192 minLead Generation Success Step 4: Dispatch, Measure and AnalyseEmarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!
Helen PritchettJun 9, 20192 minLead Generation Success Step 2: Campaign DevelopmentClever campaign development is crucial.
Helen PritchettMay 28, 20195 minHappy 1st Birthday GDPR!With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months.
Helen PritchettApr 30, 20193 minConsumer Engagement in the Engagement EconomyConsumer engagement is a connection between a consumer and a company or brand through various types of correspondence.
Helen PritchettApr 10, 20195 minTelemarketing Brings a Bonanza of BenefitsTelemarketing can help you develop positive and profitable customer relationships through which you’ll develop trust and brand loyalty.
Helen PritchettFeb 28, 20192 minWhat is an MQL and Why Is It So Important in the Sales Process?What is an MQL and Why Is It So Important in the Sales Process?
Helen PritchettFeb 26, 20193 minWhat’s New About the Way We Buy Technology?To understand the buying process we need to understand where the power lies and how to reach the key stakeholders.
Helen PritchettJan 17, 20192 minWhy Multi-touch Marketing is a No Brainer for your Next Campaign.Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.