Helen PritchettMay 31, 20223 minHow Intent Is Your Data? Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen PritchettJan 26, 20225 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMay 19, 20214 minSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Tracey TwynhamMay 6, 20215 minTelemarketing – the lockdown eraTelemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen PritchettJan 18, 20213 minAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJan 11, 20214 min2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...