Helen PritchettMay 313 minHow Intent Is Your Data? Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen PritchettJan 265 minGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMay 19, 20214 minSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Tracey TwynhamMay 6, 20215 minTelemarketing – the lockdown eraTelemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen PritchettJan 18, 20213 minAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJan 11, 20214 min2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen PritchettDec 9, 20205 min2020 - What a Year2020 has been a tumultuous year. We’ve faced challenges in our personal and professional lives. A new normal has been created and we are...
Helen PritchettSep 21, 20203 minLead Nurturing Converts Prospects into CustomersIf nurturing is taking a back seat to staying afloat, it’s time to consider an outsourced lead nurturing approach.
Helen PritchettJul 23, 20204 minABM - The Missing Link Between Sales And MarketingABM is holistic lifecycle marketing for key accounts which ensures sales & marketing work together to improve ROI
Helen PritchettMar 12, 20202 minMaking the most of data intelligenceAre you prepared to make the most of the data intelligence at your disposal?
Helen PritchettFeb 14, 20203 minHow Passion Drives SalesUse account-based marketing combined with accurate UK end user IT contact data to inspire interactions and generation leads .
Helen PritchettOct 15, 20192 minRenewals Revenue Can Help Build ROIContract and warranty renewals can help build ROI by providing regular income.
Helen PritchettSep 30, 20195 minWhat’s Your Digital Marketing Approach?Digital marketing is ubiquitous and compelling in its value to growing your business, so what’s your digital marketing approach?
Helen PritchettAug 18, 20193 minABM and MTM – the Perfect B2B Marketing Strategy CombinationLEARN MORE ABOUT HOW A MULTI-TOUCH APPROACH CAN BENEFIT YOUR SALES PIPELINE
Helen PritchettAug 6, 20194 minBenefits of Working with a Specialist Marketing AgencyPartner with Experts – why choose a specialist marketing agency.
Helen PritchettJul 8, 20194 minImprove Summer SalesThis summer, break the mould. Beat any potential sales slump by ramping up your lead generation activity
Helen PritchettJun 22, 20192 minLead Generation Success Step 4: Dispatch, Measure and AnalyseEmarketing and lead generation: Dispatch, Measure, Analyse: Don’t neglect the follow up!
Helen PritchettJun 16, 20192 minLead Generation Success Step 3: Content CreationLead generation success relies upon creating compelling content.
Helen PritchettJun 9, 20192 minLead Generation Success Step 2: Campaign DevelopmentClever campaign development is crucial.