Polina CookJul 1, 20212 minNew creative partners to drive sales successCPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen PritchettMay 25, 20214 minNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMar 24, 20213 minThe Merits of Multi-Touch Marketing Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen PritchettFeb 15, 20214 minData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen PritchettNov 25, 20203 minPutting a Value on DataWe’ve talked before about data being the holy grail of any marketer. Data is the glue that holds any campaign together, it’s not just the...
Helen PritchettNov 17, 20203 minCapitalise on Data IntelligenceYour data holds significant intelligence with the capacity to aid revenue generation - are you making the most of it? Data is...
Helen PritchettOct 15, 20203 minGreat Data Delivers ROIGreat data delivers ROI. Choose unrivalled, clean and accurate IT industry data from CPB and ProspectaBase for bespoke end user intelligence
Helen PritchettAug 26, 20204 minWhy Best Practice in Data Usage Pays DividendsWhy data, the ‘holy grail’ of a business, should be given the respect and attention it deserves.
Helen PritchettMar 12, 20202 minMaking the most of data intelligenceAre you prepared to make the most of the data intelligence at your disposal?
Helen PritchettOct 15, 20192 minRenewals Revenue Can Help Build ROIContract and warranty renewals can help build ROI by providing regular income.
Helen PritchettSep 30, 20195 minWhat’s Your Digital Marketing Approach?Digital marketing is ubiquitous and compelling in its value to growing your business, so what’s your digital marketing approach?
Helen PritchettAug 18, 20193 minABM and MTM – the Perfect B2B Marketing Strategy CombinationLEARN MORE ABOUT HOW A MULTI-TOUCH APPROACH CAN BENEFIT YOUR SALES PIPELINE
Helen PritchettAug 6, 20194 minBenefits of Working with a Specialist Marketing AgencyPartner with Experts – why choose a specialist marketing agency.
Helen PritchettJun 18, 20193 minThe Value of Data; The Driver Behind Everything We DoData might seem innocuous, irrelevant even, but it’s vital; the life blood of many industries.
Helen PritchettMay 28, 20195 minHappy 1st Birthday GDPR!With GDPR now 1 year old, we thought we’d take the opportunity to reflect on the past 12 months.
Helen PritchettMay 22, 20193 minThe Value of Data; The Driver Behind Everything We DoData might seem innocuous, irrelevant even, but it’s vital; the life blood of many industries.
Helen PritchettApr 10, 20195 minTelemarketing Brings a Bonanza of BenefitsTelemarketing can help you develop positive and profitable customer relationships through which you’ll develop trust and brand loyalty.
Helen PritchettOct 23, 20187 minePrivacy Regulation – What Monsters Lie Beneath?How will the ePrivacy Regulation affect B2B marketing?