In-person events have long been a cornerstone of B2B marketing—powerful for relationship-building, brand exposure, and thought leadership. But as costs continue to climb and the environment becomes more competitive, many businesses are starting to ask: Are we truly getting a return on our event investment? 

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.