The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Working from home is a prime time to start a telemarketing campaign

There are many factors and components of successful telemarketing, here we share what we see as the top 5.

Telemarketing can help you develop positive and profitable customer relationships through which you’ll develop trust and brand loyalty.

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.

It’s been seven months since GDPR came into effect; are we in a new era of data protection?

A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.

eMarketing has a significant role to play in the modern marketing mix.

How developing sales growth starts from providing excellent customer service and experience.